What are solar incentives and how do they work?

Direct Energy, December 19, 2023

4 minute read

What are solar incentives and how do they work?

Direct Energy, December 19, 2023

4 minute read

Governments and private citizens across the world are taking renewable energy more seriously. One of the best ways to boost interest in cleaner power sources is by reducing investment costs for homeowners and businesses. In the United States, these cost reductions come in the form of solar incentives that allow ordinary Americans to affordably install photovoltaic (PV) panels on their properties. Below is a breakdown of the most popular solar incentives in the US and how they work.

Illustration of house with solar panels
Illustration of house with solar panels
Illustration of house with solar panels

The federal solar tax credit

This tax credit (or investment tax credit) allows customers to pay off their annual IRS bills using up to 30% of their solar installation costs. For example, if your PV system costs $10,000, you can reduce your tax liability by a whopping $3,000. Think of this solar incentive as a one-time gift card from Uncle Sam. It instantly reduces the upfront cost of your PV installation, allowing you to speed up the payback period of your investment.

The net metering program

Available in almost every state, the net metering program allows you to sell excess solar electricity to your local utility company at a profit (usually for credits – not cash). With this special incentive, it's possible to receive $0 or even negative electricity bills every month. Like the tax credit above, net metering helps to speed up the payback period of your solar PV system. Net metering also removes the need to purchase battery storage for your solar installation.

The solar feed-in tariff

Like net metering, feed-in tariffs allow you to monetize your solar electricity. But under this incentive, it's sometimes possible to receive an above-market price for your energy in actual cash (not just credits). You might also be allowed to sell your solar power at above-market rates, making it one of the most lucrative incentives on this list. However, the solar feed-in tariff is not available in all states.

Solar rebate programs

Solar rebates work exactly like rebates for other consumer purchases. You buy a new PV system, mail in a form and receive cash back. It's a very simple strategy for reducing the upfront cost of your installation by 10%, 20% or more. However, each state offers different rebates, so check with your municipality to see the exact type of rebate you can receive for your solar energy system.

An important warning about solar incentives

Receiving free money to go solar is a great feeling – especially when that money comes from the government or local utility. But this free lunch won't last forever. Solar incentives are designed to "incentivize" early adoption. As more people go solar, the benefits get scaled back progressively. This is why the feed-in tariff isn't available in all 50 states. In some regions, solar rebates have disappeared altogether. Even the federal tax credit is set to expire in 2035.


Explore the learning center

Explore our other categories by selecting one from the dropdown menu. 

1982472_DE Category Page Large Promos_FinalImagesforDev

A smarter, safer home

Home security, automation and efficiency at your fingertips. Protect your peace of mind with an exclusive offer from our partner Vivint

Signing up for Direct Energy is easy!

We offer a wide range of plans and even help you customize them to fit your needs! Shop our plans to find your best fit today.  

Need help placing an order?
Texas customers: Call us at 1-855-461-1926
Northeast and Midwest customers: Contact us


Questions about your current service?
Texas customers: Call us at 1-888-305-3828
Northeast and Midwest customers: Contact us