Lubbock | Direct Energy

Get more from your electricity company in Lubbock

Make Direct Energy your trusted electricity company and home protection provider. We’re here to make your life easier with a smarter, simpler approach to home energy. Check out the transparent plans and pricing available in your area now.

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Tailored plans for Lubbock residents

Lubbock residents can now select their new electricity provider.

 

Enter your ZIP code above to explore a wide variety of plans and benefits like Amazon Prime On Us for the length of your contract.

Other offers in your area

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Young couple looking at iPad
Young couple looking at iPad

Exclusive Vivint savings 

 

Protect your whole home and your peace of mind with smart home security and automation solutions from Vivint. Eligible Direct Energy customers can enjoy exclusive savings on a new Vivint system. 

Learn about Vivint
Man fixing HVAC
Man fixing HVAC
Man fixing HVAC

Home protection plans 

 

Sooner or later, we all deal with common household repairs. From plumbing to appliances, we make it easy to prepare for the unexpected with home protection plans from NRG Protects. 

Shop protection plans
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3 girls taking a selfie
3 girls taking a selfie

Give $50. Get $50. Repeat. 
 

For every friend you refer who becomes a Direct Energy customer, you’ll both get a Direct Energy $50 bill credit. There’s no limit to how many times you can refer and earn! 

Learn how to refer
Young couple planning on laptop
Young couple planning on laptop
Young couple planning on laptop

Better control over your usage 

 

Our simple online tools will help you monitor how much energy you use. With better insight into your usage, you can make smarter choices about managing it efficiently.

Direct your energy

Why Direct Energy?

With Direct Energy, you’ll get a straightforward approach to electricity and home services. Through every step of your journey, we’re here with energy choices that put you in control.

Electricity that’s all about you

 

When it comes to electricity, we make it easy to choose from plans with flexible term lengths, renewable options and more. Ready to meet your electricity match? We’ll point you in the right direction.

 

Clear communications

 

Count on Direct Energy to reach out with communications laser-focused on you. Need help? Just give us a call or chat with us online. We’re here to support you 24/7. 

 

 

Smart tools you’ll want to use

 

Stay hands-on and in the know with the Direct Energy app and online account manager. Keep tabs on usage, pay bills, and more. You can even renew your plan and transfer service yourself. 

 

Powered together

 

Go with Direct Energy for stability and support you can count on. We’ve powered Texas and markets across North America for decades. And we’re ready to take the future of home energy to exciting new places.

The big deal about energy choice

In Lubbock, you get to choose which company supplies your electricity, which has its perks! Let’s explore more energy choices.

Energy deregulation explained

Previously, Lubbock customers had little say in who powered their homes. People relied on a single utility company for electricity. Starting January 5, Lubbock became a deregulated electricity market.

Energy deregulation or energy choice puts the power in your hands by allowing you to choose your electricity provider. Now, you aren’t stuck with limited options. You have the freedom to shop for the plans and rates that best fit your needs.


Energy choice has powerful benefits

Thanks to energy choice, retail energy companies (like us) compete for your business. A little healthy competition means you get to enjoy some great benefits! 

  • More plan options
  • Opportunity to shop for competitive rates
  • Extra products and services
  • A personalized energy experience

Here’s how energy choice works in Lubbock

1. Generators

They generate electricity and sell it on the open market.

2. Utility

Manage the maintenance of the wires and poles, as well as any outages and emergencies.

3. You

You get to choose your energy provider and a plan that makes the most sense for you. 

4. Us

We're responsible for selling electricity, generating bills and providing customer service.

Couple looking at laptop while drinking coffee
Couple looking at laptop while drinking coffee
Couple looking at laptop while drinking coffee

Meet your Lubbock utility company

After switching to Direct Energy, Lubbock Power & Light, your local utility company, manages the energy flow to your home. They’re also the ones you’d call in case of an outage.

Lubbock Power & Light
lpandl.com
1-806-775-2509

What kind of energy plan is right for you? 

In Lubbock, energy choice means you have more plan options to choose from. We have a little something for everyone, so finding what you need is easy. Here are a few plan types you might encounter:

Fixed-rate plans

 

With a fixed-rate plan, you’ll pay the same rate every month for the duration of your contract, even if prices increase. That means more predictable monthly bills, no surprise rate changes and long-term price stability. 

Renewable energy plans

 

Doing good for the planet can be as simple as choosing a renewable energy plan. With these plans, electricity is generated from renewable sources like wind and solar. If renewable energy plans are available in your area, you can use them to support the development of sustainable energy sources, contributing to a cleaner and greener future for all. 

Variable-rate plans

 

Are you craving more flexibility? With a variable-rate plan, the price you pay for electricity can go up or down from month to month. This plan type means you don’t have any long-term contracts and can switch plans at any time without penalty. 

Plans with extras

 

Sometimes, you may come across an energy plan offering a little something extra. Be on the lookout for plans with special perks like an Amazon Prime membership—on us!

Powering for a brighter future

In Lubbock, you’ll find a thriving cultural scene that includes art exhibits, renowned wineries, live music, theatrical performances and much more.

Making history

  • In 1890, two towns, Old Lubbock and Monterey, united to form Lubbock. Back then, there were only 50 residents; today, there are more than 295,999 people.
  • Back in the day, Lubbock thrived in the farming and cotton industry. It continues to produce 2-3 million bales of cotton yearly.
  • Lubbock became a city in 1902, and the first train from Plainview arrived that year.
  • In 1923, Lubbock citizens campaigned to establish Texas Technical College, known today as Texas Tech University.

Booming business

  • Lubbock is a hub for agriculture, with a strong focus on cotton production and processing.
  • The city has a growing healthcare sector with 8 hospitals and primary care facilities.
  • Education is a significant economic driver, and Texas Tech University is leading the way in research and innovation.
  • Lubbock, nicknamed the “Hub City” for its central location in West Texas, is essential in logistics and transportation. 
  • Lubbock’s business-friendly environment, low cost of living and strong community support make it an attractive destination for entrepreneurs and businesses.
  • Lubbock is growing in the craft beer industry, with several popular local breweries contributing to the city’s economy and culture.

Frequently asked questions

Show all answers

It depends on your utility's timeframe to process requests to switch, but it usually takes up to 1-2 billing cycles.

We don’t charge enrollment fees. However, some utilities and suppliers may charge a switching fee when you sign up with a new supplier. Check with them for more information. 

Give us a call, email us or chat with us online through our website. We’re always happy to help. Check out our Contact Us page for detailed contact information. 

Direct Energy and your utility work together to provide services for your specific area. Direct Energy is a competitive electricity supplier. You can shop for your own energy plans with suppliers like us to find the right rate and plan for you.

Your local utility is responsible for delivering electricity to your home and reading your electricity meter. They are also responsible for sending your electricity bills. In some areas, your utility may also compete in the market, selling its own rates and plans to customers.  

In the event of a power outage, contact your local utility company. Their contact information is typically found on your electricity bill.

Yes! In select markets, customers can choose renewable energy plans that empower them to support environmentally friendly energy sources like wind or solar.

Opting for a renewable energy plan helps reduce carbon emissions and supports the development of sustainable energy sources, contributing to a cleaner and greener future.

Need help placing an order?
Texas customers: Call us at 1-855-461-1926
Northeast and Midwest customers: Contact us


Questions about your current service?
Texas customers: Call us at 1-888-305-3828
Northeast and Midwest customers: Contact us